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Give me five reasons why I should renew my Costco membership - It Started In LA
I’m serious. This isn’t one of those Top five posts, it’s a serious, legitimate question. It’s my first-world problem but I’m keen to know if it’s yours too. It’s that time of the year again where I have to pay $55 to renew my Costco membership. Costco is one of those love-em-or-hate-em kind of places; a necessary evil. But is it (necessary I mean)? Costco is making its mark around the world. Many of my friends at home swear by it and recently when I was in Australia entertaining a Korean client (OK that didn’t sound good but get your mind back to Costco) he gave up that he has a Costco (not helping I agree): he’s a regular Costco goer, spends hours there and loves it. Here’s my problem with Costco. You have to pay for the privilege of shopping there. Genius. Whoever approved that business idea really ought to be shot—but lucky it was approved because we buy it and it works. (I’d love to see how much of its revenue is actually generated by the annual membership). Secondly, it’s like Ikea; you walk in there with a small list of things to buy and you come out with …